LG OLED C1 Series 77” Alexa Built-in 4k Smart TV (3840 x 2160), 120Hz Refresh Rate, AI-Powered 4K, Dolby Cinema, WiSA Ready, Gaming Mode (OLED77C1PUB, 2021)

$2,985.00

This product will be picked up by the carrier on March 16, 2025
Order within 12 hours and 09 minutes to get it on March 18, 2025

About this item OLED DISPLAY: Watch your content come to life in over 8 million pixels. Each pixel turns on and off independently so you’ll see your content with perfect black, over a billion rich colors and infinite contrast for a viewing experience like no other. α9 GEN 4 AI PROCESSOR 4K: Picture and sound adjustment happen automatically with our best processor. The a9 Gen4 AI Processor 4K uses deep-learning algorithms to detect scenes and genres to make your content look its best no matter what or when you’re watching. GAME OPTIMIZER: Game Optimizer gives you easier access to all your game settings, while the latest HDMI allows for fast gaming speeds. Plus, you’ll get low input lag and fast response times with Auto Low-Latency Mode and HGiG. GOOGLE ASSISTANT & ALEXA BUILT IN: There’s no need for an extra device – just ask your TV for music, weather, news, your Amazon shopping list, and more. Plus, conveniently control your connected home and smart devices. HOME CINEMA EXPERIENCE: Get breathtaking picture and audio that makes you feel like you’re in the action with Cinema HDR, Dolby Vision IQ & Dolby Atmos. See movies exactly how directors intended with Filmmaker Mode. And with built-in access to Netflix, Prime Video, Apple TV plus, Disney plus and LG channels, your favorite content is at your fingertips.
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From the manufacturer

lg oled c1lg oled c1
LG OLED C1

Light Up Your World with SELF-LIT PiXels.

LG OLED TV is a joy to behold. Self-lit pixels allow truly spectacular picture quality and a whole host of design possibilities, while the latest cutting-edge technologies help deliver unprecedented levels of wonder. This is everything you love and TV – elevated in every way.

magic remotemagic remote

Magic Remote

Spend more time watching with the new Magic Remote. With point, click and scroll, voice control and button shortcuts for content providers, you’ll find your favorite content faster than ever before.

LG OLED TVs work in perfect harmony with LG audio productsLG OLED TVs work in perfect harmony with LG audio products

Enhanced by LG Audio

Pair an LG Sound Bar with your TV, you can use your TV’s Magic Remote to control the sound bar’s volume and sound modes*. If you have LG TONE Free earbuds**, pair them with your TV to search with your voice, control volume, and even change channel.

OLED DesignOLED Design
OLED Design.

A gallery worth repeat visits.

LG OLED TVs redefine what TVs should look like. Their unbelievably slim designs are so beautiful that they make your living room more like a museum of modern art.

2021 LG OLED TVS

oled c1

OLED C1 Series

 

oled g1

OLED G1 Series

 

oled b1 series

OLED B1 Series

 

OLED A1

OLED A1 Series

 

Screen Size

83″, 77″, 65″, 55″, 48″

77″, 65″, 55″

77″, 65″, 55″

77″, 65″, 55″, 48″
Design

Ultra-Thin

Gallery Design

Ultra-Thin

Ultra-Thin
Processor

a9 Gen4 AI Processor 4K

a9 Gen4 AI Processor 4K

a7 Gen4 AI Processor 4K

a7 Gen4 AI Processor 4K
Cinema HDR

Dolby Vision , HDR10, HLG

Dolby Vision , HDR10, HLG

Dolby Vision , HDR10, HLG

Dolby Vision , HDR10, HLG
Dolby Vision IQ / Atmos

Yes / Yes

Yes / Yes

Yes / Yes

Yes / Yes
Gaming

G-SYNC, FreeSync, VRR, HGiG

G-SYNC, FreeSync, VRR, HGiG

G-SYNC, FreeSync, VRR, HGiG

ALLM
Hands-free Voice Control


Yes


Smart TV

LG ThinQ AI, webOS

LG ThinQ AI, webOS

LG ThinQ AI, webOS

LG ThinQ AI, webOS
Voice Assistant Built-in

Google Assistant / Alexa

Google Assistant / Alexa

Google Assistant / Alexa

Google Assistant / Alexa
Sports Alert

Yes

Yes

Yes

Yes
Filmmaker Mode

Yes

Yes

Yes

Yes
HDMI/USB Ports

4/3

4/3

4/3

3/2

Additional information

Brand Name

‎LG

Item Weight

‎79.1 pounds

Product Dimensions

‎67.8 x 10.6 x 40.3 inches

Item model number

‎OLED77C1PUB

Is Discontinued By Manufacturer

‎No

Color Name

‎Black

Special Features

‎Α9 Gen 4 AI Processor 4K with AI Picture Pro/Sound Pro; Dolby Vision IQ and Dolby Atmos; webOS + ThinQ AI with Magic Remote

Speaker Type

‎Built-In

UNSPSC Code

52161505

Customer Reviews

4.5 out of 5

Date First Available

February 10, 2021

10 reviews for LG OLED C1 Series 77” Alexa Built-in 4k Smart TV (3840 x 2160), 120Hz Refresh Rate, AI-Powered 4K, Dolby Cinema, WiSA Ready, Gaming Mode (OLED77C1PUB, 2021)

  1. 5 out of 5

    Joshua Husted

    Not a paid review.I have wanted a OLED ever since they came out. I am a tech geek. I like nice things. I like a premium experience. I really don’t watch much TV so I really never bit the bullet until now. I am in a better position to make the purchase so I went with it. I ended up going with the 55″. I’ve wanted one for at least a year.Software/Layout:Software is incredible. Layout is easy to learn and easy to use. Definitely a good experience. Software seems to be updated pretty frequently too. Already had two updates within a week. Pretty straight forward there. I like that it automatically puts names on the inputs for me. (Sony soundbar/Xbox). There’s tons of apps on the TV and they make it so easy to use.Remote:Remote is good. Feels alright in the hand. Using the remote to move around and click things is kind of annoying so I generally just use the up/down/left/right on the remote instead to select things. The back is piano black so I suspect that the remote will scratch easy. Not a big deal. I really like that the remote has buttons for the top platforms I use to watch movies. Netflix and Prime video buttons right at your fingertips is awesome.Viewing Experience:All content on this TV looks great – regardless if the content is SD/HD/4K/UHD/HDR. I mainly use this TV for Movies and 4k Gaming on the Xbox Series X. Content on the Series S was even really great for being upscaled as well before I got the X. It looked really good. I play mostly Sports games and RPG’s (like assassins’ creed). I really can’t put it to words how great 4k looks on the tv. Everything is just so crisp and clean looking. The Last Dance was the first movie/show I watched on it. You can see the pores on MJ’s face when he’s speaking. It’s pretty insane. The TV just works so well on all platforms.Settings:There’s a lot of customization on the TV which I like. I love making the viewing experience that much better to get that last 5% to put the finishing touches on the TV. You really don’t have to do much to make it look good but for gaming I like the screen to be a warmer hue so it’s easier on the eyes. The G-Sync built into the TV works great – no screen tears or nothing. I generally turn off the AI settings and just put into cinema/filmmaker mode when I’m watching a movie.This is a great all-around TV. It’s excels at anything you throw at it. I have been gaming more than usual and spending more time watching movies and playing games with my friends. It’s not necessarily a bad thing – sometimes you need to take a break and enjoy things instead of just work work work and go go go. I generally hate spending money on things that go down in value but I am happy with my purchase.If you’re in the market for a OLED, LG is the way to go.

  2. 5 out of 5

    Rick Haven II Rick Haven II

    An absolute upgrade over anything that isn’t OLED. went from the LG 55-inch nano tech 4k to this and WOW. The difference really is astronomical. So vivid, input lag for gaming is basicly non existant, ease of control and navigation. I love the fact this thing is 2 mm thick too. Just wild. I was definitely hesitant on spending this much money to upgrade but to be honest, we’re thinking about upgrading the main rooms TV already. You can’t go wrong with this tv

  3. 5 out of 5

    Noonan!

    It’s gorgeous. The 77” is huge – and awesome…and it’s a wow factor. I have a 65” LG OLED as well – and this one noticeably better. Even the sound is spectacular, for TV speakers.

  4. 5 out of 5

    Dev420

    By far the best picture on a TV I have ever seen. I have the 48″ size which is perfect for my bedroom. I could only imagine how amazing the TV must look in bigger sizes.Pictures of the screen and TV do not even do it justice, which is why I did not include any. You just have to see the picture to understand.There is no backlight, each pixel emits its own light individually. That means infinite contrast, true blacks, the brightest whites and deepest colors. A regular LED TV will always show black as slightly “gray” because the pixels are being illuminated by a back or side light. On the LGOLED that goes completely away. Side by side there is no comparison.If you are debating on price just get it, it will last at least 10 years compared to other TV’s on the market right now and you will literally own one of the best TV’s made. I got it for $1300 new on Amazon. That included tax and some discounts they were giving in addition to a slight sale which made this TV, the C1, the same price as the CX from last year. So the choice for me was a no brainer to go with the C1. It does have a faster processor and a different more user friendly UI compared to the CX as well as a better game mode.I have my Xbox Series X and PS5 running on it and it looks stunning. Dolby vision is beautiful and the integrated game optimizer mode on the TV automatically adjusts to the game input setting when those devices are turned on, but when streaming movies through them it will turn off to improve performance which is so convenient.TV sounds great with its built in, downward firing speakers, but I do have it connected to a sound bar, I was extremely surprised with the quality of the TV speakers despite the TV being INCREDIBLY thin.Every time I look at it, the picture still blows me away. It is a window to another world.

  5. 5 out of 5

    Tswift

    Great TV as most other reviewers are stating. However, if you’re knowledgeable about this tv, you would know that LG is moving toward using their bright and better Evo panels (found in their G1 higher end model) for all the C1 models eventually and some retailers are already shipping the new ones. The one I bought in July from here does not have an Evo panel (verified using service remote + menu). Just something for the tech savvy to know

  6. 5 out of 5

    Obsidian

    Get one now. Don’t worry about the flagship Sony or LG G1 being brighter on a 10% window, can’t tell in most cases anyway, certainly not in streaming content. If you own a disc player and physical media that is able to provide a true High Dynamic Range (HDR) Ultra High Definition (UHD) source then you’re in for the best viewing experience in 2021.The 77-inch version is exceptional from edge to edge. Price might be a bit hard to justify, but we weren’t using vacation money during the pandemic anyway, right?The C1 is using the new “Evo” panel with the updated screen technology from 2021. It might only make sense to pay the difference for the gallery G1 series TV if your room was constantly flooded with sunlight and you could really benefit from the small increase.Some issues have been noted using LG disc players with LG OLED TVs, so sadly I can’t recommend sticking with the same brand of Blu Ray player. Paired this with a Pansonic DP-UB420-K Blu Ray Player, a Dolby Atmos receiver and speaker setup. It’s better than the theater in almost every way, save for the layers of guilt I experience drenching my own popcorn in theater-levels of butter. Oh, and the cost for all that hardware, no getting around that pocketbook pain either if you’re looking to create that experience.Any negatives about the 77-inch LG C1 involve the home screen in WebOS 6 and the software on that home screen. It seems like I’m being advertised to primarily, then my uses for the TV are slightly deprecated. The internet TV channels barely work, and seem to require some sort of account sign up. This wasn’t, and isn’t, the same on my Samsung HDR TV from 2019. Advertising and data collection evolution is here to stay.Go watch the review videos from HDTVTest and Stop the FOMO, then just buy this already. The picture is better than I expected it would be. For the price I had very high expectations. This is the first OLED TV in our house. Makes me want to replace all the LCD units with similar technology. It’s a bit elitist to suggest this TV was worth it, but for our household and use, it really seems like a good value and choice.

  7. 5 out of 5

    WagsWags

    My previous TV died and I was sad. It was a Sharp Aquos that I’d had several years but the picture was still outstanding. For its time this TV was ahead of its competition. You’d think things would last forever like they used to but in todays throw away world its toss it in the dumpster and buy new. This is written two weeks into the LG.Not that anyone cares, but I tend to research TV purchases to death. My first big screen I researched and read for five years before I purchased a Pioneer Elite 610 rear projection TV. It was great and when it died I was sad then too. The Sharp took its place and lived up to my expectations.Since I’m a TV-aholic I needed a replacement when the Sharp died. My normal research was shortened a bit and from what I’d read from many sources, the LG seemed to fit my needs. Since we were on the downward phase of Covid (I hope) the US was seeing delivery issues and goods were sometimes in short supply. Local retailers did not have this TV in stock or it was promised within a couple weeks, maybe. So I decided to take a chance on buying through Amazon. It came within four days to my surprise.Delivery was done by Amazon and unpacking and setup was handled by them as well. I must say I was very pleased with the setup. It included bringing it into my home, unpacking, placing the base on the TV and placing it where I wanted. They checked to be sure the TV came on and then removed the packaging. Very professional.Reconnecting my surround system and video controller took me a while, lots of wires to sort out. Once connected to the internet, I stream now, and making some adjustments I was very pleased with the picture quality. There are many settings for video and you could even custom set color if that’s your thing. Most people will find the settings supplied will suit their needs quite well. The sound from the LG speakers do amazingly well. I used it for several days with just these speakers and found them easy to hear voice. Since I’m older and listened to a lot of loud music when younger my hearing is not what it used to be. Kids today with their earbuds and headphones should really start to learn sign language now.The other evening I watched LOTR The Fellowship of the Ring. This was not from DVD but from a broadcast over streaming that I’d saved. I was blown away as was my wife by the detail. Especially in the dark scenes where detail can be lost in the shadows. Not on this TV. Subtle details on steps in the mines, details of the Orcs and clothing were all there. And nothing was washed out in the deep darks. Blacks were black, midtones were spot on and highlights of flames or the glint on a sword were all there. If you have 4K content I’m sure you’d be very happy. I’ll be watching some of my old DVD’s again and see if they have stood the test of time.I’ve read about people worrying about burn in since OLED’s are supposed to be vulnerable to this. I can’t imagine this happening unless you have a logo in the corner that doesn’t go away. Still I feel you’d have to have it onscreen for hours before you’d see a problem. The TV does have an area in the menu called OLED care. It has something called Pixel Cleaning which is supposed to adjust each pixel to prevent burn in. Also a Screen Move function to move the screen a little at regular intervals for the same prevention. Do they work? Maybe but I’m not going to worry about it.The photo I’ve added really can’t do justice to the actual picture quality but the reflection in the silver cup caught my eye. And speaking of reflections, this TV will show reflections from windows or lights. You can still watch the TV just fine but no TV will kill all reflections from light sources. The room I’m in has room darkening shades so problem solved.I’m sure over time I’ll find more features to explore and will watch more 4K content to marvel over. For now I can recommend this TV for anyone that loves a spectacular picture. Is it pricey? Yes, but I’ve always felt you get what you pay for and I’m hoping this TV will last as long as the last one.

  8. 5 out of 5

    edward d mulligan

    The set up was the hardest I’ve ever done. The screen is b this thin glass screen completely separate from the stand. I guess all of the electronics to drive the pixels are now all in the glass…anyway, definitely a two man job. But, man oh man, when you do finally do get the screen mounted on the base, it is hands down the best picture I’ve ever seen. I ran my PS with all the new gold plated usb high speed cables and PS4 games that I have been playing for years looked completely new and vibrant. 4K content on Prime is breathing (I did a tour of Hawaii…. wow) and regular movies are terrific. Also, the sound is very impressive for a regular TV without a soundboard or anything. A good buy!

  9. 5 out of 5

    S. DunnS. Dunn

    Well, the virus struck, and since I was quarantined to the bedroom my wife said we should upgrade the TV in there so I could play my Xbox, watch movies, etc. Truthfully I think she wanted it more for when she was allowed back in…she uses it every night to keep me awake…errr…I mean, put her to sleep. 🤪So, we upgraded to an OLED. I thought a 42” would be big enough…she suggested the 55”…and, as you can see, she won that argument. Who am I to complain about that?LG has certainly cornered the market on OLED screens! The visuals on this TH are amazing. Absolutely love the crispness. We have an Apple TV, so we don’t use many of the smart functions, but the ones I have used were easy to figure out.Delivery was awesome: two Amazon drivers in a box truck dropped it off on a Saturday morning, and my wife and I carried it upstairs and installed it…she made me wear a full on virus suit, mask, oxygen tank, and sprayed Lysol in the air behind me as I walked. What a nightmare that was! I felt like Dustin Hoffman in that Virus movie!All in all I highly recommend LG OLED TVs. They are amazing! Word of warning, BE CARFUL handling them!! They are very fragile! The one in my basement has a black spot along the edge where my 5 yr old shot it with a nerf gun! Needless to say we now have him doing hard labor to pay it off. But, I guess that will help him build some muscle tone for football in the future. Right?

  10. 5 out of 5

    Adam James

    I mean, who has time to look for a meaningful relationship with another human being when you have this thing sitting on your wall?? It is my girlfriend now. This TV has been perfect for my personal hermit cave for the past couple months. Every single frame is stunning. It’s massive (I went with the 77″ model), it has all the bleeding edge gaming features you could ask for, and if you’re a fan of burning through money like me and pair it with the newest Sonos wireless surround system – you’ll never want to leave your house again! Sure, it’s expensive relative to the plethora of other options on the TV market – but if you want the best you go with an OLED. Period. No BS. No Exceptions.


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